Marketing tactics are essential in today's competitive marketplace for promoting products. The pharmaceutical industry is home to a large number of operations that compete with one another. Pharmaceutical companies are updating their market strategies in an effort to meet the shifting demands of the market. The pharmaceutical industry's marketing methods have seen tremendous transformation in the past decade. To help them gain traction in the market, companies are heavily promoting their OTC products. The study focuses on the role that marketing methods have in the promotion of over-the-counter medications.